Optaros Labs

Archive for January, 2009

Corporate Microblogging: Who Speaks for @optaros?

Sunday, January 25th, 2009
@Optaros on Twitter

@Optaros on Twitter

Twitter and Identica are  great places for individuals to express themselves, engage in conversation, build their personal brand, or just have fun. But what’s a corporate brand to do? What does it mean for someone to tweet as @optaros (or post notices on identi.ca as @optaros)?

I’ve been pondering this question recently not just from a theoretical point of view but from a very practical one as well, as I try to manage the Optaros presences on identica and twitter.
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